Mekar Malaysia

Boosting sales through
Digitalisation.

OVERVIEW

Reinventing the flower booking business experience for an exclusive florist brand company.

1 %

Increase in sales

 
1 %

Efficiencies in customer relationship management

1 %

Increase  conversions

Making time for to buy flower is a priority for most consumers, and today’s consumer is both technologically savvy and highly discerning. When it’s time to flower, consumer use all tools and channels available to shop around for the richest experiences at the most reasonable cost available.

Mekar Malaysia set out to meet this expectation by transforming its website from a Whatsapp-based booking business  to a highly engaging, user-centric place for customer to effortlessly purchase their dream bouquet.

  • Founded in 2015
  • Headquartered In Cyberjaya
  • Flower service industry
  • 3 Physical Outlet

"Transformasi perniagaan akan
memberi nilai jika berterasan
"customer experience".
Mindset ini adalah asas kepada pendekatan
Nickel & Dime dan berjaya membawa
perubahan kepada Mekar Malaysia

BUSINESS CHALLENGES

Executing a Multi-Site, Multi Region Experience

The pace of change online business is set by consumer demand. The companies that thrive are those that can deliver a modern, highly responsive digital experience when and where their guests look for it.

Despite consistent revenue growth in recent years, Mekar Malaysia needed to completely redesign, integrate, and streamline its online experience, including a more attractive and interactive interface that makes browsing and purchasing a seamless process for customer.

Easier said than done. Delivering a single, fully-integrated platform that is easy to use, highly scalable, and optimised for mobile meant integrating more than ten backend/third-party systems across 3 outlets. The technical challenges of such integration were considerable.

  • Implement new user interface, branding, and design
  • Integrate disparate backend/third-party systems for different programs, services and locations
  • Redesign and relaunch website with more than hundreds of flower variations.

THE SOLUTION

An integrated website platform built from the ground up

To achieve this kind of transformation across Mekar Malaysia required a thorough planning and prioritisation phase.

The first step was to bring stakeholders, business decision makers, and implementation teams together for an intensive two-week planning and discovery workshop. This was an opportunity for both Mekar Malaysia and Nickel & Dime to detail business objectives, identify pain points, and outline the technical requirements for this project.

Following the two-week discovery workshop, the Nickel & Dime creative team helped develop a comprehensive style guide to ensure consistency across all Mekar Malaysia websites—an important reference point as the project moved to scale.

From there, the implementations team migrated the company’s existing systems over to a single backend platform. This new platform enabled the team to create a modular website design that, alongside new IP detection, supports a seamless purchase and mobile experience across all countries and sites.

Inovasi adalah apabila berlaku pertukaran nilai (value exchange) antara pelangan dan perniagaan.

OUTCOME

From Traditional Whatsapp-Based Flower Booking Business to a Full Fledged Flower Service Provider.

To achieve this kind of transformation across Mekar Malaysia required a thorough planning and prioritisation phase.

The first step was to bring stakeholders, business decision makers, and implementation teams together for an intensive two-week planning and discovery workshop. This was an opportunity for both Mekar Malaysia and Nickel & Dime to detail business objectives, identify pain points, and outline the technical requirements for this project.

Following the two-week discovery workshop, the Nickel & Dime creative team helped develop a comprehensive style guide to ensure consistency across all Mekar Malaysia websites—an important reference point as the project moved to scale.

From there, the implementations team migrated the company’s existing systems over to a single backend platform. This new platform enabled the team to create a modular website design that supports a seamless purchase and mobile experience across all countries and sites.

  • 75% increase in purchase volume
  • 30% increase in direct revenue
  • 50% increase in customer satisfaction
  • 10x increase in loyalty sign ups

Enhance your brand.
Take the first step.